Annie Doria
Founder and Lead Systems Architect at nobrainer
nobrainer designs, builds, and maintains operational systems for founders and small teams.
Ten years designing systems for growing businesses
Started with Airtable implementation and sales operations at Rooster Teeth (podcast media), then moved to Walt Disney Imagineering (production operations) and Dealmaker Reach (equity crowdfunding agency). Now Founder and Lead Systems Architect at nobrainer. Works with founders at the stage where structure becomes the limiting factor, not effort. Designs operational systems from scratch, then maintains and evolves them over time as the business grows. Based in Los Angeles, working remotely with clients nationally.
Our systems
Cakewalk
Elopement Planning
Automated a 150-step client lifecycle into a low-touch, predictable process. Lead capture to signed contracts to post-wedding photo delivery.
150 automated steps across 14 phases.
Only 6 operator touch points.
Ad Astra Media
Newsletter Advertising
Built the complete revenue infrastructure from pitch deck generation through campaign setup, invoicing, and performance reporting.
82 custom workflow.
Contract to invoice: fully automated.
Unpretentious Palate
Food + Events Media
Event calendar automation powered by AI extraction. One URL captures event details, AI parses the data, validates locations, and publishes automatically.
15 minutes of manual work.
Now just 2, powered by AI.
Built with Zite
Newsletter AdFlow
A full ad ops SaaS platform for newsletter publishers. Handles publication and inventory management, campaign packaging, IO generation and e-signature, asset delivery, advertiser dashboards, performance reporting, and billing. Built over 16 weeks.
What clients say
"I truly could not run my business without nobrainer. Annie treats every business she works with as if it's hers."
Lia Seremetis
Founder, Cakewalk
"She's found ways to automate the most draining tasks so we can put our energy elsewhere. I'm grateful for the time she's given our team back."
Nate Heintz
Co-Founder, Ad Astra Media
"Annie was a tremendous resource for us. She took an idea for a product and not only helped us build it, but also made it better than we ever could have."
Dan Oshinsky
Founder, Inbox Collective
What actually makes a business easier to run
Your business doesn't need more effort or more tools. It needs to be designed so it doesn't depend on you to function. That design work is what makes delegation actually work, what makes automation worth the setup, and what finally lets you step away.
Featured + Press
"The one change that cut a business's time-to-payment from 7 days to 24 hours"
"How Operations Leaders Prioritize Improvements When Capacity Is Tight"
Ongoing thoughts on systems, automation, and running your business without being the bottleneck